Founder of Al-Kateb Academy
With years of experience in training and business development, Dr. Ahmed Al‑Katib designed this Sales Management course to empower managers, sales teams, and entrepreneurs alike. This course stands out for its seamless blend of practical methodologies and strategic vision, aimed at enhancing core skills in sales and leadership within today’s dynamic business environment.
As one of Dr. Al‑Katib’s flagship courses, the Sales Coaching Program combines hands‑on training with strategic planning to help participants multiply their sales capabilities and solidify.
The 12X Sales course grants participants an accredited certificate, led by Dr. Ahmad Al‑Kateb, a renowned trainer and marketing consultant.
This program develops selling skills, boosts negotiation abilities, and helps salespeople multiply results.
Participants learn to overcome the fear of “No,” turn potential customers into loyal buyers, and apply modern sales strategies in practice.
So far, the course has been a turning point for many sales professionals, achieving notable increases in income and career growth.
Presented by Dr. Ahmed Al‑Katib—educator, entrepreneur, and marketing consultant—the Business Model Canvas Course is an inspiring, hands‑on training that guides you to design your business model on a single, clear, and actionable page.
Participants gain three key advantages:
High Focus: Eliminate common pitfalls of traditional models and set a precise framework for success.
Customer‑Centric Approach: Identify the real value you deliver and how to reach your customers effectively.
Agile Flexibility: Adapt and improve ideas or products quickly without complexity or wasted time.
Led with a focus on enhancing your non‑verbal communication skills, this specialized course equips participants to use body language effectively to convey messages with impact, earn audience trust, and leave a lasting impression in negotiations, meetings, and even everyday interactions.
Body Language Plus One goes beyond simply teaching gestures or movements—it’s an empowering journey toward deeper self‑awareness, sharper understanding of others, and smarter interpretation of non‑verbal cues, turning them into a strategic advantage for personal and professional success.
In this hands‑on, step‑by‑step course, participants explore the key stages of creating a successful business—from idea generation and market analysis to designing a profitable model and executing effective marketing strategies.
The content is crafted to suit even those new to entrepreneurship, equipping them with the tools and skills to turn market challenges into opportunities and lay the foundation for sustainable success.
Presented by Dr. Ahmed Al‑Katib—educator, entrepreneur, and marketing consultant—the Psychology of Sales course is a specialized, science‑driven and practical program that teaches participants how to boost sales performance by deeply understanding customer motivations, emotions, and behaviors.
Blending psychological insights with the latest sales techniques, this course has helped countless salespeople and marketers overcome communication barriers with clients, build stronger and more effective relationships, and achieve sustainable, remarkable sales results.
Presented by Dr. Ahmed Al‑Katib—educator, entrepreneur, and leadership skills development consultant—this professional course is designed to help managers and leaders gain deeper insights into personality types and learn effective approaches for dealing with them, drawing on Dr. Al‑Katib’s extensive experience and practical expertise.
Presented by Dr. Ahmed Al‑Kateb—educator, entrepreneur, and marketing consultant—this specialized sales course is designed to develop sales skills, teach effective negotiation and deal‑closing techniques, and empower participants to achieve higher sales results.
In this course, attendees learn how to attract potential customers, respond constructively to the word “No,” and manage the sales process professionally from the very first contact to the successful closing of the deal.
Al-Kateb Academy is an educational platform specialized in the fields of marketing, sales, entrepreneurship, project development, and business consulting. The academy aims to empower entrepreneurs by providing rich educational content and valuable hands-on experiences.
Dr. Ahmed Al-Kateb: An Iraqi businessman holding a Ph.D. in medical genetics.
Extensive experience in entrepreneurship: He entered the entrepreneurship field through numerous attempts to work in the private sector, during which he faced many challenges and setbacks.
Notable successes: He managed to establish his own company in the cosmetics trade and achieved some of the goals he aspired to. His company expanded to include international e-commerce.
Passion for sharing knowledge: After achieving success, he decided to transfer his experiences to as many entrepreneurship enthusiasts as possible, especially Iraqis, to help them develop their own projects.
Training Courses: Al-Kateb Academy offers a wide variety of training courses in marketing, sales, entrepreneurship, and project development.
Articles and Book Summaries: We provide rich written content, including valuable articles and book summaries in various entrepreneurship fields.
Entrepreneurship Services: We offer a range of services for entrepreneurs, such as:
Project Development: Helping entrepreneurs grow their projects from idea to execution.
Business Consulting: Providing advice and support to entrepreneurs in various business areas.
E-commerce: We provide educational content and services aimed at helping entrepreneurs establish successful online businesses.
Our Advantages:
Extensive experience: We possess vast expertise in entrepreneurship and e-commerce.
Rich content: We offer educational content that is rich, updated, and tailored to meet entrepreneurs’ needs.
Practical experience: We deliver valuable hands-on experiences to help entrepreneurs apply what they learn.
Ongoing support: We provide continuous support to entrepreneurs throughout their entrepreneurial journey.